Cambridge
Academy
In London
Course Description
Course Duration: Five Training Days
Course Language: Arabic or English
Include:
Scientific material with TAB
Workshops
Reception and farewell at the airport
Daily lunch
Coffee Break
Introduction
Retail management saves time and ensures the customers easily locate their desired merchandise and return home satisfied. An effective management avoids unnecessary chaos at the store. Effective Management controls shopliftings to a large extent.
Our Advanced Retail Management training course covers the skills, knowledge and industry insights you’ll need to take your career to the next level. Learn how to deal with difficult customers, establish strong relationships with suppliers, maximise the value of every sale and take complete control of inventory management.
The course tackles a range of key areas and techniques that will help you achieve success in this fast-paced sector, including managing financial resources, overseeing store operations, marketing & sales techniques, human resources leadership & management skills.
Objectives
At the end of Advanced Retail Management you will be able to :
Identify the roles and responsibilities of the retail manager.
Make effective decision making in your area of responsibility for personal and professional development.
Manage finance, team, premises, merchandising, inventory, pricing and overall health and safety for the retail business
Develop a marketing strategy for Target Customers
Develop your Human Resources for excellent retail management.
Who Should Attend?
Advanced Retail Management Training course , is ideal for :
People who aim to manage a retail outlet, and start challenging careers as Retail Managers,
Operations Managers, Merchandise Managers, Retail Buyers or Sales Managers.
Course Outline
unite1:
Introduction to Retail Management
What we mean by retail management
How to get involved in this industry
How your career can progress in retail management
Today’s Retail Environment
Implement staff training
Assess workplace competencies
unite2:
Leading & Managing People
Lead and manage people
Managing Human Resources
Provide a safe working environment
Administer human resources policy
Recruit and select personnel
Retail Sales Management and Coaching
The New Role of the Retail Sales Associates
Relationship Selling and Retailing
The Retail Sales Management Process
Hire
Train
Set Goals and Objectives
Define and Measure Metrics
Motivate
Performance Evaluation
Rewards and Incentives
unite3:
Retail Strategies and Business Intelligence
Retail Competitive Strategies
The 5 Dimensions of a Retail Strategy
The EST Model: Achieving Strategic Positioning
Assessing Strengths and Weaknesses for Better Positioning
Retail Leadership Guidelines
The Components of Retail Business Intelligence
Business Intelligence and Retail Operations
Assessing Strengths and Weaknesses for Better Positioning
Retail Performance Management
The Critical Components of Retail Performance
Improve the Quality of Leadership
Instill a High Performance Culture
Develop and Implement HR Programs and Processes
Evaluating Individual Performance Levels
Developing Balanced Scorecards (Store and Retail Sales Associates)
Store Sales Performance Metrics
Critical Performance Questions
What to Measure and When?
15 Key Retail Metrics
The Strategic Profit Model (DuPont Analysis)
Computing the Store’s Return on Net Worth
Financial Resources
Manage financial resources
Store Operations
Control store security/loss
Control inventory
unite4:
Customer Service Management
Trends in Customer Relations
Shaping Customer Perceptions
Developing Your Own Service Strategy
Customer Service Requirements
Key Ingredients of Service Strategy
Facts about Customer Complaints
A Retail Success Blueprint
Marketing
Manage merchandise and store operations
Shaping Customer Perceptions
Developing Your Own Service Strategy
Customer Service Requirements
Key Ingredients of Service Strategy
Manage sales and service delivery